In the bustling city of Singapore, where homes are often compact, and life moves at a quick pace, minimalism and organisation have become essential practices. If you’re seeking inspiration to revitalise your home, embrace mindfulness, or even inject a touch of style into your parenting journey, Singapore’s mummy influencers will guide you on your quest. These women bring a mix of organisation, creativity, and practicality, channelling the spirit of Marie Kondo while adding their unique flair.
Here’s a curated list of Singapore influencers and food influencers who are inspiring mums and homeowners alike to transform their spaces and lives.
1. Cheryl Wee (@weecheryl)
Cheryl Wee is not just a mom influencer—she’s also an advocate for balanced living. Widely renowned for her minimalist approach to family life, Cheryl shares wisdom on home organisation and effective parenting. Her Instagram grid features carefully curated snapshots of her life, often highlighting her neat and cosy home.
Aside from her acting career, she is also operating a Singapore online store called Cheryl W where she offers a wide range of products that centers around wellness and weight management.
Why Follow: Cheryl’s practical advice on decluttering and maintaining a tidy space resonates with busy mums looking to create a tranquil environment.
2. Diah Mastura (@etrangle)
Source: Diah Mastura
Diah Mastura is one of the top-tier influencers in Singapore, known for her vibrant demeanour and family-centric content. She definitely understands the challenges of maintaining an organised home amidst chaos, having been a mother of four children. Her posts are composed primarily of creative parenting tips, storage hacks, and bonding moments with her family.
Why Follow: Diah’s relatable content and practical hacks make organisation achievable even in the busiest households.
3. Christabel Chua (@bellywellyjelly)
Source: Christabel Chua
Christabel Chua is already a household name in the Singaporean food and lifestyle industry, however, her insights into mindfulness and home organisation are also worth noting. You can follow her unique journey towards a balanced and intentional lifestyle through her social media accounts.
Why Follow: Christabel’s aesthetic approach to decluttering and living mindfully will inspire you to spark joy in your home and daily routines.
4. Jasmine Danker (@jasminedanker)
Source: Strength Clinic Academy
Jasmine Danker is a well-loved personal trainer and mum influencer in Singapore who highlights snippets of her family life, alongside her devotion to organising spaces. She’s one of the women who are the epitome of both strength and grace.
Why Follow: Jasmine’s thoughtful approach to organising kids’ toys, family schedules and wardrobes, and family schedules will motivate you to embrace minimalism in your life.
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5. Cherie Lim (@cherielim)
Cherie Lim is the wife of billionaire Peter Lim who has engaged in various ventures including acting, modelling, and entrepreneurship. Nowadays, she is regarded as a celebrated mum influencer who often posts about home organisation and practical living that are perfect for Singapore’s urban culture. From wardrobe decluttering to pantry organisation, Cherie’s posts are a wellspring of inspiration.
Why Follow: Cherie’s ability to blend functionality with style makes her a must-follow for anyone seeking to simplify and beautify their home.
6. Andrea Chong (@dreachong)
Source: Andrea Chong
Andrea Chong is a social media connoisseur who is known for her lifestyle content. She is also a businesswoman who has plenty of clients known for clothes, gadgets, and beauty products. As a mum, her philosophy in parenting and home decor is centred around minimalism, emulating Marie Kondo herself.
Instagram is Andrea Chong’s chosen platform to promote her fashion and travel content. Aside from her social media pursuits, she also has a Singapore online store for her lifestyle brand Good Addition where you can find fashion pieces from stylish tops to accessories.
Why Follow: Andrea’s style-forward yet practical take on decluttering will appeal to mums who love both aesthetics and efficiency.
7. Alethea Tan (@alethea.tan)
Source: Alethea Tan
Alethea Tan’s expertise is centred around making good food. She’s a social media influencer and writer whose content goes beyond recipes and culinary adventures. As a mom of two kids, in her socials, she often shares clever methods to keep a well-organised home. Her tips on meal prep and pantry organisation are also helpful for busy mums.
Why Follow: Alethea combines her love for food with home organisation tips, making her an ideal follow for mums who spend lots of time in the kitchen.
Unlocking Your Inner Marie Kondo
Ever since Marie Kondo skyrocketed to global fame, a lot of mum influencers have emulated her style. Indeed, her principles and methods have helped Singaporean families to enjoy home organisation and decluttering. By following Kondo and the aforementioned influencers, you will be able to navigate your parenting journey easily. You can also purchase the products from some of the influencers who own an online store in Singapore to emulate their style.
Visit Best SG Finds and give yourself a daily boost of lifestyle inspirations that you can apply to your life.
