Singapore is no stranger to global trends. Thanks to the country’s ultra-fast internet, they are at the forefront when it comes to novelty. This is why the Labubu craze hit the island faster than a tsunami.
In this piece, we will dissect this plushy obsession that rippled throughout Southeast Asia.
What is Labubu?
Kasing Lung, a celebrated illustrator and toy designer known for his unique art style and storytelling, is the progenitor of the Labubu character. Its appearance opens up the fine line between the eerie and adorable, which makes it a standout figure in the world of designer toys.
Labubu figures are often issued in limited editions, and they come in various versions such as classic hand-painted models to collaborative pieces with global artists and brands. The toys are manufactured by the toy brand Pop Mart, which is a major driving force behind Labubu’s global appeal.
It was in April 2024 when Labubu gained worldwide recognition when Blackpink’s Lisa posted an Instagram story that featured the aforementioned toy. Since then, Labubu has become a popular trend, especially in Southeast Asia.
The Popularity of Labubu in Singapore
The Labubu hype in Singapore can be attributed to a combination of factors:
Art Toy Culture in Singapore
Singapore is already a haven for toy enthusiasts. Designer toys, such as Labubu, became a new obsession for local toy collectors. Labubu is valued not just as collectables but also as pieces of art that reflect creativity and individuality.
Exclusive and Limited-Edition Releases
Limited-edition Labubu figures often generate significant buzz among collectors. Pop Mart often releases Labubu in blind boxes or through exclusive collaborations, creating a sense of excitement and exclusivity. In Singapore, these releases often sell out quickly, with fans queuing or scrambling online to secure a piece. Surprisingly, you can also find Labubu dolls in places such as “The Star Vista”, which is also a haven for retail store shoppers, not just a venue for performing arts performances.
Aesthetic Appeal
Another factor that influenced Labubu’s popularity in Singapore is its visual appeal. The unique and whimsical aesthetic reverberates with Singaporeans, particularly the younger collectors and artsy individuals. The character’s mischievous grin attracts toy lovers in Singapore.
Social Media Influence
Social media platforms like TikTok and Instagram also play a huge role in the quick popularity of Labubu. Singaporean collectors often showcase their Labubu collections, unboxings, and toy photography online, inspiring others to join the trend.
Where to Find Labubu in Singapore?
If you’re at the beginning of your journey in the Labubu collection in Singapore, there are plenty of places where you can explore:
Pop Mart Singapore
Pop Mart has a strong presence in Singapore, with stores located in malls like Plaza Singapura and Funan Mall. These stores often stock Labubu blind boxes, collaborations, and limited-edition releases.
Online Marketplaces
E-commerce platforms such as Shopee and Carousell are popular among local collectors for buying, selling, and trading Labubu figures. These platforms often feature rare or out-of-stock designs, albeit at premium prices.
Specialty Stores and Toy Conventions
Local stores specialising in designer toys, such as The Toy Project or ActionCity, occasionally carry Labubu figures. Additionally, toy conventions like Singapore Comic Con are excellent places to find exclusive releases and interact with fellow collectors.
The Star Vista
This particular venue is not just a home for explosive performances and exclusive events from The Star Performing Arts Centre; it is also a retail complex where you can find a wide array of shops. One of these shops is Miniso which also offers Labubu doll products for toy enthusiasts.
Tips for Aspiring Labubu Collectors
Start with Blind Boxes
Blind boxes are the most cost-effective way to start your collection. They can provide an element of surprise, and you might stumble upon rare designs.
Join Online Communities
Engage with fellow toy collectors on platforms like Facebook groups or Reddit. These communities are perfect for sharing tips, finding trades, and staying updated on new releases.
Be Patient with Limited Editions
Limited-edition Labubu are often in demand so it is wise to lengthen your patience. Stay alert for announcements and pre-order opportunities to secure your favourite designs.
Display Your Collection
Labubu figures are great display pieces. Purchase clear cases or shelves from The Star Vista to display your collection and protect it from dust and damage.
Why Does Labubu Continue to Thrive in Singapore?
The enduring popularity of Labubu in Singapore can be associated with its combination of community appeal, artistic value, and exclusivity. For a lot of collectors, Labubu is more than just a toy—it’s a symbol of creativity and a connection to the international art toy movement. Whether you’re a professional collector or a beginner to the scene, Labubu provides endless possibilities for self-expression and discovery.
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